Deutsche Asset Management Partners With Stratiphy to Expand UK ETF Access

Deutsche Asset Management has partnered with UK neobroker Stratiphy to offer customizable ETF portfolios to retail investors through its Xtrackers range. The agreement will make approximately 80 Xtrackers ETFs available on Stratiphy’s platform, allowing investors to construct personalized portfolios and backtest strategies over 10 years. Users can combine ETFs covering geographic markets, sectors, and investment factors such as quality, value, momentum, and minimum volatility, alongside individual equities. The partnership builds on Deutsche AM’s strategy to expand retail ETF distribution through digital platforms, following similar collaborations with InvestEngine and German neobrokers. It also follows Stratiphy’s recent model portfolio distribution agreement with WisdomTree. According to BlackRock, ETF adoption among UK retail investors has doubled since 2022, reaching more than two million investors, although penetration remains below the European average.